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Ai-Transparency

Responsible use of Artificial Intelligence

KROMER GmbH uses Artificial Intelligence (AI) as a supporting tool to improve the preparation of information, enhance communication processes, and continuously improve the quality of our content. The use of AI helps us provide information more quickly, present content more clearly, and offer the best possible service to our customers, partners, and interested parties. Our goal is to deliver relevant information efficiently, clearly, and with high quality, without compromising diligence, reliability, or responsibility. We regard AI as a tool that supports our employees, not as a replacement for human expertise, experience, or professional responsibility.


Our principles

The use of Artificial Intelligence at KROMER is guided by clear principles. Quality, transparency, data protection, information security, and responsible conduct are at the core of our approach. We use AI technologies exclusively as supportive tools and ensure that decisions, evaluations, and publications remain subject to human oversight and responsibility at all times. Our customers, business partners, and employees should be able to trust that modern technologies are used at KROMER responsibly, transparently, and in compliance with applicable legal requirements.


Where we use AI

AI may be used at KROMER in the following areas, among others:

  • Creation, revision, and optimization of text content
  • Creation and editing of marketing and communication materials
  • Research and analytical support
  • Assistance in responding to inquiries
  • Creation and editing of image and media content
  • Optimization of internal business and communication processes

The specific use of AI depends on the individual situation and is intended solely to support our employees in their daily work.


Human oversight and responsibility

AI is used exclusively as a support tool for our employees. All published content and business-related communications are reviewed and approved by KROMER employees before publication or use. Responsibility for content, statements, decisions, and published information remains at all times with KROMER GmbH. At KROMER, AI does not replace human expertise, diligence, or business responsibility.


Internal policies and compliance

KROMER GmbH has established internal policies and processes governing the responsible use of Artificial Intelligence. These policies include requirements relating to data protection, information security, confidentiality, quality assurance, and human oversight of AI-supported results. The use of AI systems is based on these guidelines and is regularly reviewed and further developed. In doing so, we align our practices with applicable legal and regulatory requirements.


Competence and continuous improvement

KROMER GmbH closely monitors developments in the field of Artificial Intelligence and continuously improves its internal processes. Employees who use AI systems are regularly made aware of the responsible use of AI technologies and are supported in their application. Particular attention is given to quality, data protection, security, and compliance requirements. In addition, we continuously monitor technological and legal developments in order to adapt and further develop our practices where necessary.


Data protection and confidentiality

Data protection, confidentiality, and information security are fundamental principles for KROMER GmbH when using Artificial Intelligence. AI systems are used exclusively in compliance with applicable data protection regulations, particularly the General Data Protection Regulation (GDPR), as well as our internal requirements for the protection of customer, employee, and company data. We ensure that sensitive, confidential, and personal information is appropriately protected and that AI technologies are used responsibly. Personal data, confidential customer information, and sensitive business data are only processed where there is a legal basis, a legitimate business requirement, and appropriate technical and organizational safeguards. Our employees are regularly made aware of their responsibilities regarding the secure and compliant use of AI systems. The use of AI is governed by clear internal policies and processes. Responsibility for protecting this information remains at all times with KROMER GmbH.

Further information regarding the processing of personal data can be found in our Privacy Policy.


Our commitment to customers and business partners

The protection of confidential information and the quality of our services are of the highest importance to KROMER. Artificial Intelligence supports our processes and employees. It does not replace the professional judgment of our experts or personal responsibility for content, statements, or decisions. Our customers and business partners can rely on us to handle information with the same level of care and professionalism they expect from KROMER.


Transparency regarding AI-generated media content

Where AI-generated or AI-edited images, graphics, audio, or video content are used and labelling is required or considered appropriate in the respective context, such content will be identified in an appropriate manner directly alongside the content or within its context.


Our commitment

We are convinced that Artificial Intelligence can make a valuable contribution to improving service, communication, efficiency, and knowledge management. At the same time, we recognize the responsibilities that come with the use of these technologies. For this reason, we use AI with care, transparency, and accountability, ensuring that human oversight remains in place at all times. Trust, quality, and reliability remain the core values guiding our actions, even in the age of Artificial Intelligence.


Contact

If you have any questions regarding the use of Artificial Intelligence at KROMER, please contact us:

KROMER GmbH
Nägelseestraße 37
79288 Gottenheim
Germany

E-mail: kromer@kromer.com
Phone: +49 (0)7665 50207-0

KROMER | 08-2026